Thursday, October 4, 2012

If Peru Can Do It, Kentucky Can Too

I just returned from an 11 day visit to Peru.

Why Peru?  Well, visiting Machu Picchu was on my bucket list, so that was reason #1.
Reason #2 was that my daughter and I have been going on equestrian vacations and we decided that a ride in the Andes mountains would be fun.

We booked a 6 day, 5 night equestrian vacation with Perol Chico, a well managed, private ranch which offers 5 to 12 day rides on their homebred Peruvian Pasos.  I won't tell you how much it cost, but it was expensive.... but we were willing to pay to have this once in a lifetime adventure.

The trip was wonderful, great horses, lots of personal attention, good food, great views, and were able to still return to a nice hotel at the end of the day to rest up. (At 10,000 to 14,000 feet altitude, resting was required to recover from lack of oxygen.)

One thought that kept coming into my head as we rode though was --- Kentucky should be doing this!  the market is there -- us old babyboomers who now have time to get away , who love to ride and who have some extra money to spend on a riding vacation before we kick the bucket.

Kentucky has such beautiful and unique scenery, and with the right offerings, we too could have people from all around the country -- and the WORLD -- coming to ride here.  We also have the added benefit of our interesting culture:  from the mining towns to historic bourbon distilleries to the country music highway to the world famous thoroughbred farms.  What an experience we could weave for those visitors.... everything within a few hours drive, hospitality and good horsemen to take care of them.

So what stops us?  I think it is lack of vision and confidence.  Lack of confidence that what we have to offer will really draw those vacationers.  Lack of confidence that the high prices that I paid to Ride Peru, that other people will pay to Ride Kentucky.  Lack of vision in those that have to start the businesses, that they can actually do it... get good steady horses, arrange for transportation, lodging and plan other cultural/tourist activities.

I left Peru with a sense of admiration for their horses, their country and their entrepreneur spirit.  The trip made me want to return to see more of their country, from the southern desert beaches to the Amazon jungle.

We need this in Kentucky.  We can capitalize on our natural resources, our excellent horsemen and our unique culture... and in the effort, create jobs and economic growth. What's good for Peru can be great for Kentucky.

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